Audience Research
Editorial Sections
As of the 2000 census, the city population was 133,936 and the 160th largest city in the United States. Pasadena is the main population and cultural center of the San Gabriel Valley. It is the 6th largest city in Los Angeles County and famous for hosting the annual Rose Bowl football game and Tournament of Roses Parade.
Pasadena is located 10 miles (16 kilometers) northeast of downtown Los Angeles. The city is bordered by 10 communities—Glendale, South Pasadena, San Marino, Sierra Madre, La Cañada Flintridge, Eagle Rock, and Altadena. The communities of Eagle Rock and Highland Park are incorporated within the city of Los Angeles and Altadena is an unincorporated part of Los Angeles County.
Despite its location well within the Greater Los Angeles metropolis, Pasadena is a largely self-contained city with its own suburbs (Altadena,La Cañada Flintridge, San Marino, Sierra Madre, and South Pasadena) and a broad economic base, noted cultural, scientific, and educational institutions, and shopping and dining establishments that attract customers from the region.
Notable Pasadenans.
- Octavia Butler, science fiction writer
- Victor Cass, artist, writer, police officer
- Julia Child, television chef and personality
- Lanisha Cole, model
- Kevin Costner, actor
- Amelia Earhart, pilot
- William Holden, actor
- Jack Parsons, rocket scientist and occultist
- Drew Pinsky, medical doctor and radio talk show host
- George Reeves, actor (original TV Superman)
- John C. Reilly, actor
- Bill Richardson, governor of New Mexico
- Jackie Robinson, baseball player
- David Lee Roth, ex singer for Van Halen
- Alex Van Halen, drummer for Van Halen
- Eddie Van Halen, guitarist for Van Halen
- Jaleel White, actor, producer, and writer
- Sophia Bush, actress
- Terry Crews, actor
- John Singleton, director
PASADENA NOW.COM DELIVERS:
Number of Unique Online Monthly Visitors:
45,000
1/3rd the population of the City of Pasadena
A growing audience, PasadenaNow.com has witnessed a 60% increase in traffic year to date.
SITE VISITOR PROFILE:
Mostly mirrors the population of Pasadena
Average Age: 40 years
Age 18-24 – 35%
Age 25-45 – 45%
Age 45-65 – 20%
Average Household:
27.1% have children under 18 in household
41.2% Married Couples
33.0% Individual Households
